On our websites and social media such as LinkedIn we are preoccupied with how well our companies are faring.
In the normal course of events, this is exactly what these outlets are for.
However, none of us should forget the truly desperate situation prevailing in Turkey and the surrounding areas following the deadly earthquake of just a few days ago.
Many will have already contributed through assorted charities, so this appeal is targeted at those who have yet to do so, especially the many profitable companies and corporations in our industry.
Please may I (on behalf of Socomat/GML) prevail upon you all to dip generously into your bank accounts towards the provision of desperately needed succour to the thousands and thousands of innocent survivors who are now homeless and in the most dire of straits.
Your generosity will be hugely appreciated.